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dc.contributor.author Brodsky, Karen en
dc.date.accessioned 2011-05-31T18:58:30Z en
dc.date.available 2011-05-31T18:58:30Z en
dc.date.issued 2003 en
dc.identifier.citation Brodsky, Karen. "If You Build It Will They Come? Using a New Library Building to Establish a Culture of Marketing." Outreach Services in Academic and Special Libraries. Ed. Paul Kelsey and Sigrid Kelsey. Binghamton, NY: Haworth Information, 2003. 183-97. en
dc.identifier.isbn 0789024314 en
dc.identifier.uri http://hdl.handle.net/10211.1/1453 en
dc.description.abstract While most college campuses have strong support for the libraries, as competition on university campuses for limited financial resources gets tougher, support for libraries can be more theoretical than actual. Library users are unaware of the complexity of and expense required for library services. Not only must libraries compete for limited financial resources, they must also compete in a complex information marketplace. Today, libraries must market themselves to their constituents to ensure that services are utilized and appropriate resources are allocated for all formats of library materials. By committing to a strong marketing program, the University Library at Sonoma State University developed strategic plans to gain broader support from faculty, students, administrators and greater use of services. Libraries wishing to explore the possibility of integrating marketing efforts or libraries in the process of a move can adopt and/or adapt some of these techniques. en
dc.language.iso en_US en
dc.publisher The Haworth Press, Inc. en
dc.subject marketing en
dc.subject public relations en
dc.subject outreach en
dc.subject new building projects en
dc.title If You Build It Will They Come? Using a New Library Building to Establish a Culture of Marketing en
dc.type Book chapter en
dc.contributor.sonomaauthor Brodsky, Karen en


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